Maximize Your Test-Prep Success with Our December 2024 Marketing Calendar
As the holiday season approaches, December is an ideal time to engage with current clients, wrap up the year, and set the stage for a successful 2025. With important ACT® and SAT® dates, score release windows, and festive holidays, this month offers plenty of opportunities to connect with your clients and attract new ones. Explore our comprehensive marketing calendar designed to keep you organized and focused this December. Keep reading for a detailed breakdown of key dates and actionable marketing tips to help you make the most out of December.
Upcoming ACT® Dates
Test Date: December 14
Marketing Tip: Create a reminder campaign for your students to finalize their prep and encourage families to sign up for February's ACT® using the promo code.
December ACT® Score Reporting Timeframe:
Dates: December 24 - February 7, 2025
Marketing Tip: Share updates on when scores become available and offer free consultations to interpret results and plan for the next steps.
Next ACT® Date + TIR:
Test Date: February 8, 2025
Registration Deadline: January 3, 2025
Marketing Tip: Start promoting February test registration. Offer early-bird discounts on tutoring packages through Cyber Monday or Giving Tuesday.
PreACT® Testing Window
Testing Window: Open until May 30, 2025
Marketing Tip: Post educational content on social media about the benefits of PreACT® and explain its role in preparing students for the ACT®.
Upcoming SAT® Dates
December SAT® Date:
Test Date: December 7
Marketing Tip: Share last-minute tips for success on social media and encourage students to book post-test strategy sessions to analyze their performance.
December SAT® Score Release:
Date: December 20
Marketing Tip: Use social media to remind clients about score release day. Highlight your services to help interpret scores and plan for future test dates.
Next SAT® Date:
Test Date: March 8, 2025
Registration Deadline: February 21, 2025
Marketing Tip: Start a countdown to the March SAT and promote early registration discounts for prep services.
PSAT® Dates:
PSAT 8/9™: March or April 2025 (school-determined)
PSAT 10™: School-determined
PSAT/NMSQT®: Not yet announced
Marketing Tip: Share informative posts about how the PSAT® prepares students for the SAT® and the National Merit Scholarship Program.
Federal Holidays and Fun December Dates
Without holidays and amusing events sprinkled throughout our calendar, the days, weeks, and months start to blur together. Bring some holiday cheer and even some silly celebrations into your month by capitalizing on some of these fun dates this month:
Federal Holidays to Observe:
December 24: Christmas Eve
December 25: Christmas Day
December 26 - January 2: Hanukkah
December 26 - January 1: Kwanzaa
December 31: New Year's Eve
Fun Holidays to Celebrate:
December 1: National Twin with Your Dog Day
Post pictures of you and your team with your pets to showcase your team’s personality!December 2: Cyber Monday & Special Education Day
Offer limited-time discounts on test-prep packages and spotlight services for students with learning differences.December 4: National Cookie Day
Host a cookie-decorating contest for students and share photos on social media to engage followers.December 18: Answer the Phone Like Buddy the Elf Day
Run a giveaway where clients who call in and say “Buddy the Elf, what’s your favorite color?” get a discount!December 22: Mathematics Day
Post fun math challenges or trivia on social media and in the office and invite clients to participate for a prize.December 31: New Year's Eve
Reflect on the year and share student success stories. Tease upcoming 2025 offerings.
Year-End Wrap-Up
As 2024 draws to a close, don’t forget to check these must-dos off your list!
Evaluate Student Progress: Send progress updates to clients.
Schedule tutoring sessions for 2025.
Refresh Marketing Materials: Update your website and social media with 2025 test-prep dates.
Plan for 2025: Set goals, review feedback from clients, and brainstorm new offerings for the year ahead.
With so many key dates and festive occasions, December is an excellent opportunity to combine test prep with celebration. We hope you can use our December calendar to keep your clients informed, motivated, and engaged while spreading holiday cheer. From promoting test deadlines to hosting fun, holiday-themed events, you can make this month both productive and memorable for your tutoring business. Let’s close out 2024 strong and start 2025 with a bang!
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