Test-Prep Business — Test Prep Tutor Blog

How Small Test-Prep Businesses Can Recover From Setbacks and Thrive

Find out how small tutoring businesses can cultivate resiliency to navigate challenges in the test-prep industry. Learn how the SWOT analysis business model can help and explore strategies for sustainable growth and success.

Reenergize Your Test Prep in 2025: Fresh Ideas to Boost ACT® & SAT® Success

Start the new year strong by reinvigorating your ACT® and SAT® prep offerings. Create solid support for your students and ensure their academic success this spring! Plus, we share our FREE “cheat sheet” marketing calendar for January!

How to Spark Your Students' College Aspirations Amid College Enrollment Declines

Uncover the reasons behind the 5% drop in freshman college enrollment in 2024. Learn how financial challenges affect students and how you can help them succeed.

Maximize Your Test-Prep Success with Our December 2024 Marketing Calendar

December is the perfect time to engage clients and plan for 2025. Explore our marketing calendar for key dates and actionable tips to enhance your outreach.

It's Time to Spruce Up Your Test-Prep Resources with Spring Cleaning

Spring clean your test-prep resources and stay ahead of the game! Adapt to the digital shift in standardized testing and offer updated practice materials aligned with the new digital SAT®. Don't hinder your students' success - refresh and elevate your test-prep business now.

Sorry, Test Haters, But Here's Why Standardized Testing is Here to Stay

Standardized testing is so much more than just a college admissions data point. And, most importantly, standardized testing isn’t going anywhere.

Matt McCorkleMay 10, 2023Standardized Testing, ACT®, SAT®, Test-Prep Advice, Tutor Advice, Test-Prep Business, Test-Prep Company, High School Graduation Requirements, High School Diploma Requirements

What the SAT® Adversity Score Means for Your Test-Prep Business

If you deliver a high-quality, personalized test-prep experience, the news about the “secret” SAT® Adversity Index should be a win for your business.

Matt McCorkleMay 29, 2019SAT®, college board, SAT® Adversity Score, Tutoring News, Test-Prep News, Bribery Scandal, Tutoring Advice, Test-Prep Advice, Test-Prep Business, Tutoring Business, Test-Prep Company, tutoring company, Supporting Clients, Supporting Students

How to Make Summer Test Prep More Flexible

Offering flexible test-prep packages will help your students achieve their college admissions goals—without ruining their summer plans!

Matt McCorkleJune 13, 2018Summer, summer test prep, Summer Test Prep, Summer Tutoring, Test Prep, Online Tutoring, Online Test Prep, Test-Prep Business, Test-Prep Company, tutoring company, Tutoring Company

7 Ways to Optimize Your Summer Tutoring Schedule

A little strategic planning can help your test-prep business thrive during the slower summer months. Here are 7 key moves to make right now—before the summer slow down!

Matt McCorkleMay 21, 2018Marketing, Test Prep, test prep sales, Business Development, summer test prep, Summer, Summer Test Prep, Summer Tutoring, Marketing Tutoring, Marketing Test Prep, Staffing, Test-Prep Business, Test-Prep Company, tutoring company, Tutoring Business

5 Things to Do NOW to Prepare Your Test-Prep Business for Summer

Test-prep businesses should already be thinking about the sunny summer days just around the corner, and the challenges that come with them.

Matt McCorkleApril 27, 2018Growth, Tutoring, Marketing, ACT test prep, SAT test prep, summer test prep, Online Tutoring, Test-Prep Sessions, Test-Prep Business, Tutoring Business, ACT® Prep, SAT® Prep, SAT® and ACT® Prep, Summer, Summer Test Prep, Summer Tutoring

Is Your Test Prep a Commodity?

Is your test prep a commodity or a product?

Matt McCorkleFebruary 15, 2018Test Prep, Test-Prep Tips, Test-Prep System, Test-Prep Business, Test-Prep Advice, Test-Prep Company, Tutoring, Tutoring Business, Tutoring Advice, tutoring company, Tutoring Strategies

How Tutors Can Compete with FREE Test Prep

In the wake of ACT’s launch of the free ACT® Academy, test-prep companies that offer more than the free competition will be the companies that not only survive, but thrive.

Matt McCorkleFebruary 12, 2018Marketing both SAT® and ACT®, Marketing Tutoring, Marketing SAT® Prep, marketing tools for tutors, Marketing Test Prep, Marketing ACT® Prep, Small Business Marketing, Marketing, Test Prep, Test-Prep Advice, Tutoring Advice, Test-Prep Business, Test-Prep Company, Tutoring Business, tutoring company

What the Announcement of ACT® Academy Means for Test-Prep Tutors

Press Release: ACT has just announced the launch of ACT® Academy: an online study resource for ACT® takers.

Matt McCorkleFebruary 1, 2018ACT® Academy, ACT® Prep, ACT, ACT Press Release, Press Release, Test-Prep News, Tutoring News, Test-Prep Tutors, Test-Prep Business, Test-Prep Company, Tutoring Business, tutoring company, Tutors, Tutoring

How Fresh Is Your Test Prep?

A new year is a great time for new opportunities, but you need to make sure that your test-prep offerings are fresh and ready!

Matt McCorkleJanuary 16, 2018Test-Prep Offerings, Test-Prep System, Test-Prep Business, Test-Prep Tips, Test-Prep Advice, Test-Prep Company, Tutor Advice, Tutoring Business, Tutoring Advice, tutoring company, Tutoring Company

How Smaller Test-Prep Companies Can Stand Up to the Giants

Make your test prep personal. While it’s not easy to compete with lower prices and brand name recognition, there’s something to be said for a business that finds ways to connect with its clientele in genuine ways.

Matt McCorkleJanuary 5, 2018Marketing, Marketing Test Prep, Small Business Marketing, Small Business Test Prep, Small Business Tutoring, Marketing Tutoring, Marketing ACT® Prep, Marketing SAT® Prep, Test-Prep Advice, Tutoring Advice, Test-Prep Business, Test-Prep Company, tutoring company, Tutoring Business

Tutors Can't Afford NOT to Read This Blog Post

A bold claim coming from a blog about best practices for tutors. But, if you'll indulge me, I'm confident you'll see just how much MONEY you've been wasting.

Matt McCorkleDecember 18, 2017Marketing, Marketing Tutoring, Marketing SAT® Prep, Marketing Test Prep, Marketing ACT® Prep, marketing tools for tutoring companies, marketing tools for tutors, Test-Prep Advice, Test-Prep Business, Test-Prep Company, Tutoring Business, Tutoring Advice, tutoring company

Hey Tutors, Why Don't You Offer Both SAT® & ACT® Prep?

Both the SAT® and ACT® have seen increases in registrations and the geographic disparities have noticeably diminished; so what does this mean for your test-prep business?