Maximize the success of your test-prep business during the winter season by implementing these effective marketing strategies.
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Learn how to successfully market your tutoring business for back-to-school test prep with our valuable tips and best practices.
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Summer test prep has its challenges. That said, the ACT® and SAT® summer test dates provide great opportunities for tutoring companies to market summer courses.
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A little strategic planning can help your test-prep business thrive during the slower summer months. Here are 7 key moves to make right now—before the summer slow down!
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When it comes down to it, competing in your local market based on the quality of your service will always lead to better outcomes than competing on price.
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In the wake of ACT’s launch of the free ACT® Academy, test-prep companies that offer more than the free competition will be the companies that not only survive, but thrive.
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Too many tutors and test-prep professionals bombard their followers on social media with worthless content. We want to help you avoid that mistake with our (improved!) Social Media Cheat Sheet for Tutors!
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Make your test prep personal. While it’s not easy to compete with lower prices and brand name recognition, there’s something to be said for a business that finds ways to connect with its clientele in genuine ways.
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A bold claim coming from a blog about best practices for tutors. But, if you'll indulge me, I'm confident you'll see just how much MONEY you've been wasting.
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Both the SAT® and ACT® have seen increases in registrations and the geographic disparities have noticeably diminished; so what does this mean for your test-prep business?
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The key to maximizing the value of your tutoring services is offering tutoring packages.
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Ready to make 2018 your best tutoring year yet?!
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When you get the opportunity to give a presentation on your test-prep offerings, there are a few crucial steps you should take to ensure you are putting your best foot forward.
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It can be helpful to establish who your direct competitors are—especially when you realize just how many test-prep providers are not actually direct competitors.
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Back in July, I was invited to facilitate a roundtable discussion on How to Target the Test-Prep Market. Here a few of the notes I jotted down to share.
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As a test-prep professional, booking live presentations through local schools can be a great way to promote your business and reach new clients. But, in some cases, this is easier said than done.
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When it comes to your test-prep business, it's easy to get stuck aimlessly following traffic. The key to reaching your destination is to know your lane, plan your own path, and make the right moves to get out of the congestion caused by your competitors in the test-prep space.
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As college admissions consultants, what are you getting in return for test-prep referrals? And what exactly are you giving up by referring students to test- prep specialists?
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