The economics of running a tutoring center or test-prep business involve many different moving parts. Owners need to make several key considerations when zeroing in on the sweet spot for pricing their services.
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Great test-prep companies are comprised of 3 essential pieces: excellent tutors, an engaging test-prep curriculum, and an organizational structure that attracts and serves clients effectively.
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Full disclosure: I have no business degree, nor do I run a major Fortune 500 company. What I do have is a life-long love of the professional wrestling business. And, believe it or not, most tutoring companies have a lot to learn from the world inside the squared circle.
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When you get the opportunity to give a presentation on your test-prep offerings, there are a few crucial steps you should take to ensure you are putting your best foot forward.
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Back in July, I was invited to facilitate a roundtable discussion on How to Target the Test-Prep Market. Here a few of the notes I jotted down to share.
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As a test-prep professional, booking live presentations through local schools can be a great way to promote your business and reach new clients. But, in some cases, this is easier said than done.
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Following up with clients is vitally important for building and promoting your test-prep business. Here’s our advice on how to maximize your efforts.
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“I never set out to poach tutoring clients…” This week, we get a first-hand account of the ethical dilemma that tutors face when choosing between continuing to work for a tutoring business versus going solo.
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Social media can be effective in putting your business’s message directly in front of current and prospective clients; however, there is an art to using social media as a marketing tool!
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Nobody ever became a test-prep tutor because they loved sales. That's why we created this FREE resource for tutors. Because like it or not, you've got to sell test prep before you can tutor test prep.
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Download your FREE copy of our social media scheduling system; create timely and compelling social media posts and fill every seat in your next group course!
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We have identified the number one predictor of SAT® & ACT® score improvement, and it's not what you think it is.
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There's a clear difference between keeping a student busy and optimizing the student's test-prep experience.
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Advice to help test-prep professionals navigate the tricky question: “What’s your average SAT® score improvement?”
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Download your free copy of Seven Marketing Mistakes Tutoring Companies Make — and How to Avoid Them today!
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Hybrid SAT®/ACT® tests are nothing more than deceptive marketing tools for tutoring companies.
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There are many ways to misuse real SAT® tests that will diminish the effectiveness of your tutoring and/or get you in trouble. This week, let’s look at the Dos of using real SAT® tests for test prep!
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